Overview Top

Last revised date: May 15, 2026

This Privacy Policy is part of the website Terms of Use.

Your privacy and transparency in how your information may be collected, used and shared is important to Turn 5, Inc. (“Turn5”). With that in mind, our privacy policy is written in a way that is intended to be easy to understand and navigate.

Please note that our ordering systems do not currently service residents of the United Kingdom or European Union. As such, we cannot offer residents of the United Kingdom or European Union goods or services, and do not intend to monitor any online behavior by residents of those jurisdictions.

Your continued use of our website is considered acceptance of this policy as well as the practices described within it, including your consent for Turn5 and third parties to monitor, record, and/or retain chats you initiate with us or to collect certain information when you visit the website (all further described below). Please read this policy closely.

Scope Of Policy Top

This policy discusses information Turn5 and its affiliated companies collect on our own behalf, and for which Turn5 is deemed the business or data controller under applicable law. As a business or controller, we will use personal information about you only for the purposes and in the manner set forth below, which describes the steps we take to ensure the processing of personal data is in compliance with applicable data protection law.

Our collection and use of information includes the transmission of information about you and your visit to our website to third parties who act on our behalf for a variety of purposes, including, but not limited to, participation in advertising networks, for analysis of the use of our website, and to obtain content for our website. To learn more about your choices regarding this type of sharing, please see the section titled “Your Privacy Choices,” below.

Please note that use of information we may collect as a service provider or processor to our business clients is limited by the restrictions placed on that information by those clients and their privacy policies. You can learn more about how your information is collected and used by our clients by reviewing the privacy policies of the businesses you engage with.

What Information Is Collected Top

We collect information provided by you (e.g., your name, telephone number, mailing address) when, for example, registering for an account, creating or modifying your profile, setting preferences, entering contests, signing up for promotions or rewards programs, or making purchases.

Additional information collected indirectly includes, for example: geographic location to personalize shipping delivery estimates, browser information to determine desktop or mobile view, referral URLs, IP address, website navigation data (by session), and Google and Meta campaign information.

In addition to information you provide directly, we collect personal information from the following categories of sources: (i) automatically, through cookies, pixels, beacons, and similar technologies, when you visit our website; (ii) from our service providers, including payment processors, fulfillment providers, fraud-prevention services, analytics providers, and marketing partners; (iii) from third-party data sources such as data brokers, marketing list providers, social-media platforms, and publicly available sources; and (iv) from our affiliates and business partners.

If you are a representative of our B2B clients such as a dealer or installer, we may also collect your name, business address, phone number, email address, and billing address. We gather this information in order to grant you access to a private log-in where you can access information relevant to you and your relationship with us. B2B representatives who are residents of California are able to exercise the rights described under “Your Privacy Choices,” below, as to the treatment of this data.

Cookies Top

A cookie is a small data file that is stored by your web browser directly on your computer. Cookies may collect information such as:

·         Details of your visits to our website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the website; and

·         Information about your computer, mobile device and Internet connection, including your IP address, operating system, device type and ID, and browser type.

Cookies are used to identify how a person arrived at our website and to store information about their shopping cart, navigational preferences, product interests, and account. Cookies enable you to place an order on our website. They also allow us to collect information to enhance and personalize your online shopping experience, so that the information you receive is more relevant to you, and to measure the success of our marketing efforts. Most Internet browsers allow you to block or delete cookies and other similar technologies from your browser. If you do not agree to the use of these cookies or similar technologies, please disable or delete them by following the instructions for your browser, or use automated disabling tools where available. Please note that if you reject cookies, you may still use our products and services, but your ability to use some features of our website may be limited.

We also contract with third-party service providers, including Google Analytics and Meta. Google Analytics, Meta, and similar companies use cookies, web beacons, clear GIF, pixels, internet tags, web server logs, and other tracking technologies to help us analyze how you use the website. The information generated by the tracking technologies about your use of the website (including your IP address) will be transmitted to and stored by Google, Meta, and/or other service providers in aggregate form.  These service providers may use this aggregated information to evaluate use of the website, compile reports on the website’s activity and other services relating to website activity and usage. You can learn more about Google Analytics and how to opt-out here: https://tools.google.com/dlpage/gaoptout

In addition to cookies, we and our service providers may use other tracking technologies, including web beacons, pixel tags, clear gifs, software development kits (SDKs), local storage, and device-fingerprinting techniques. These technologies serve purposes similar to cookies, including analytics, security, fraud prevention, and the delivery of personalized content and advertising.

Why Your Info Is Collected And How It Is Used Top

Our goal is to provide you with the highest level of service possible. From your first visit to the delivery of your order, we want you to be completely satisfied with your experience with us. Collecting information allows us to offer you features which saves you time during the order process.

We collect information to enable customers and visitors to quickly navigate our website for products of interest, accurately place orders, and improve your experience on our websites, as well as to understand the way the website visitors use our website, and to market our products and various services (including third party services) to you and potential customers.

How We Share The Information Collected Top

Personal information divulged to Turn5 is used with the goals of providing services to you, and improving and enhancing the site and your personal shopping experience.

We may engage third parties to perform services in connection with the operation of our business. Examples of these services include payment processing and authorization, fraud protection and credit risk reduction, financial or credit services (including to vendors or credit bureaus to perform pre-screening for credit), product customization, order fulfillment and shipping, marketing and promotional material distribution, web site evaluation, data analysis, and where applicable, data cleansing. We provide personal information to these third parties, but they are only authorized to use this information within the scope of the services they perform.

Our website makes use of session replay analytics tools to help us reconstruct the user experience on the site. These tools collect data on our behalf. We use them to troubleshoot issues and improve user experience on our site. We may also use the tools to authenticate users, enable site features, prevent fraud, and implement security measures. The tools use cookies and similar technologies to collect and analyze information related to user behavior on our site, such as mouse movements, clicks, user inputs, scrolling, access times, visit duration, pages viewed, IP address (including location), operating system, page reloading, crash data, performance data, and other diagnostic data. The tools also collect name, email address, phone number, and physical address.

We engage one or more third-party vendors to provide chat support services on our website. To utilize this chat feature you must provide your name, phone number, and email address. Please note that the contents of your chat session may be recorded and monitored and your use of the chat functionality constitutes your consent to such recording and monitoring by us and the third-party vendor. Chats may be retained and you consent to this Privacy Policy by initiating a chat or using the website.  Cookies are also utilized to enable these chats.

When you call us, we may record the phone call, retain and analyze the recording to improve the effectiveness of our customer service, to analyze the use of our Sites and performance of our business, to improve the functioning of our Sites, and to enhance our product offerings. For the avoidance of doubt, we do not collect biometric information.

We may also share information with third parties in order to facilitate online cross-context behavioral advertising, including companies who perform cookie matching services, real-time bidding exchanges, supply-side and demand-side platforms, companies who perform analytics and reporting, identity resolution providers, and TV and streaming providers. Approved partners may also collect data from your browser or device for advertising and measurement purposes using their own similar tools. What this means in practice is that we or our partners may use cookies to help determine which ads you see online, by logging your visits to many advertiser / brand websites, and then showing you ads for similar products and services to those that you have viewed online. 

We may share your personal information with our parent company, subsidiaries, and corporate affiliates for purposes consistent with this policy, including providing our products and services, internal business operations, fraud prevention, and marketing.

If Turn5 is involved in a merger, acquisition, financing, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, your personal information may be transferred or disclosed to the relevant counterparty as part of the diligence process and as part of the assets transferred. We will provide notice to the extent required by applicable law.

 We may disclose personal information when we believe in good faith that disclosure is necessary to: (i) comply with a legal obligation, subpoena, court order, regulatory request, or other legal process; (ii) protect and defend the rights, property, or interests of Turn5, our affiliates, our users, or others; (iii) prevent or investigate possible wrongdoing in connection with our website or services; (iv) act in urgent circumstances to protect the personal safety of any individual or the public; or (v) enforce our terms of use or other agreements.

Your Privacy Choices Top

If you have selected to receive our emails by supplying your email address on the website, we will send out exclusive deals and discounts and content you may enjoy. At any time, you can click “unsubscribe” at the bottom of our email to unsubscribe.

If you provide express written consent to receive our promotional and marketing text messages we will send you messages using an automatic telephone dialing system. Consent to receive text messages for these purposes is not a condition of any purchase, or service. Your phone number may have been provided.  If you receive an unwanted text message from us, you may opt-out of receiving future text messages from us by following the instructions in the text message you have received by otherwise contacting us as set forth in “Contact Us” below. You may receive transactional text messages from us once you place an order. No mobile opt-in data will be shared with third parties or affiliates for marketing purposes, unless otherwise consented to by you.

Many of our advertising partners will honor consumers’ requests to opt-out of behavior-based online advertising submitted through the websites of the Network Advertising Initiate (NAI) or the Digital Advertising Alliance (DAA). To learn more about your choices regarding this type of data collection or to opt-out of interest-based advertising by members of the NAI or the DAA, please visit http://optout.networkadvertising.org or https://www.aboutads.info.

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt-out of receiving this advertising from one of our partners by visiting https://app.retention.com/optout.

If you are a resident of California, Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah or Virginia you have the following additional rights. 

·         Request to Know: You have the right to know whether we are processing your personal information and request that we disclose a report of your personal information, including the categories and specific pieces of personal information we have about you, the categories of sources from which the personal information has been obtained, the business or commercial purpose for collecting, selling, or sharing personal information, and the categories of third parties to whom we disclose personal information (as well as which categories of information were disclosed). Any such information should be provided in a format easily understandable to the average consumer, and to the extent technically feasible, in a structured, commonly used, machine-readable format. For additional information and to request your report, you may send an email to [email protected], or you may call us at 1-610-990-4562.

·         Request to Delete: You have the right to request that we delete your personal information. Once we receive and verify your request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies (such as compliance with law). For additional information and to request deletion of your personal information, you may send an email to [email protected], or you may call us at 1-610-990-4562.

·         Request to Correct: You have the right to request that we correct, rectify and/or update any of your personal information that is incorrect, incomplete or out of date. If you have created an online account, you may log on and edit your personal information at any time. If you are unable to edit your personal information through your online account, you may send an email to [email protected], or you may call us at 1-610-990-4562.

·         Request to Opt-out: You have the right to direct us not to sell or share your data for purposes of cross-context behavioral marketing, and the right to opt-out of the processing of personal information for purposes of targeted advertising. To exercise your right to opt-out, you may send an email to [email protected], or you may call us at 1-610-990-4562.

If exercised, the decision to opt-out will be valid for 12 months, at which time we may request that you authorize the sharing of personal information for marketing purposes again.

·         Statement re the Use or Disclosure of Sensitive Personal Information: Turn5 does not use or disclose sensitive personal information or sensitive data, as such is defined in applicable law.

How To Exercise Your Privacy Rights Top

When you contact us to exercise your rights to know, delete, or correct your personal information, we will first verify your identity by asking you to confirm a few pieces of information that we have in our records, such as your email address, phone number, or address. With a request to correct, we may require information from you to demonstrate that our information is incorrect. This information shall only be used and/or maintained by the business for the purpose of correcting your personal information and to comply with any record-keeping obligations we may have under the law.

You may use an authorized agent to exercise your opt-out rights described above. For avoidance of doubt, parents may make a verifiable request on behalf of their minor child to exercise any consumer rights described in this policy.

You may make a verifiable consumer request up to two times within a 12-month period, without charge. Unfortunately, we cannot respond to your request to delete or correct or provide you with personal information if we cannot verify your identity or authority to make the request and confirm that the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us.

We try to respond to a verifiable consumer request within 45 days of its receipt, and an opt-out request will be processed within 15 business days. If we require more time to respond to a verifiable consumer request, we will inform you of the reason and extension time period (up to 90 days). If you have an account with us, we will deliver our response to the email associated with that account. If you do not have an account with us, we will deliver our response by mail or electronically, at your option. The response we provide will also explain any reasons we cannot comply with a request, if applicable.

You have a right to appeal any denial of a consumer right. If your request is denied in whole or in part, you have the right to appeal your decision within 30 days. We will review and respond to your request within 45 days, and if your appeal is denied, we will provide you with an explanation of our reasons and a description of any further rights you may have at that time.

Right To Equal Service Top

We will not discriminate against you for exercising your rights as a consumer under any applicable laws. Unless permitted by law, we will not:

·         Deny you goods or services.

·         Charge you different prices or rates for goods or services, including through discounts or other benefits, or imposing penalties.

·         Provide you a different level or quality of goods or services.

·         Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

We may offer you certain financial incentives permitted by law that can result in different prices, rates, or quality levels. Any legally-permitted financial incentive we offer will reasonably relate to your personal information's value and contain written terms that describe the program's material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.

Additional Privacy Rights Top

Depending on your state of residence and applicable law, you may have the following additional rights, in addition to those described above: (i) Right to Data Portability – to receive a copy of your personal information in a structured, commonly used, and machine-readable format; (ii) Right to Restrict Processing – to request that we limit our use of your personal information in certain circumstances; (iii) Right to Object – to object to processing for direct marketing purposes or where we rely on legitimate interests; (iv) Right to Object to Automated Decision-Making – to opt out of profiling that produces legal or similarly significant effects concerning you; and (v) Right to Withdraw Consent – where we rely on your consent, to withdraw it at any time, without affecting processing that occurred before withdrawal. To exercise any of these rights, please use the contact methods described in “Your Privacy Choices” and “Manage Cookie Preferences” above.

Notice Of Financial Incentive Top

We may offer you certain financial incentives in connection with your personal information. These incentives may include discounts, loyalty rewards, promotional credits, sweepstakes entries, and other benefits (collectively, “Programs”). Examples of our current Programs include AmericanMuscle AM Cash Rewards Program (eligible verified military, medical, and first responders may receive cash rewards on qualifying purchases, (full terms here) and VIP Rewards program (full terms here). Participation in these Programs is voluntary. You may opt-in by enrolling or making a qualifying purchase, and you may withdraw at any time (see below).

Categories of Personal Information Collected. In connection with these Programs, we may collect and use the following categories of personal information: (i) identifiers (e.g., name, email address, account ID, IP address), (ii) commercial information (e.g., purchase history, membership status), (iii) internet activity (e.g., site usage, preferences), (iv) geographic data (e.g., shipping location), (v) contact information (e.g., phone number, mailing address), and (vi) program-specific attributes (e.g., military, medical or responder status, VIP membership tier).

How We Use Your Program Information. We use this information to: (i) administer and maintain the Programs, (ii) track and apply rewards or incentives, (iii) analyze participation and improve customer experience, (iv) provide relevant marketing and promotional communications, (v) prevent fraud or abuse of the Program. We may also share this information with service providers to facilitate Program enrollment, fulfillment, advertising, or analytics.

Value of Your Data. The value of your personal information is reasonably related to the value of the Program benefits we offer. We make this good-faith estimate based on the anticipated revenue generated from your participation, the expenses related to the Program, and the extent of your engagement with our Brand (e.g., purchase volume, site visits)

Opting-In and Withdrawing, You opt-in to a Program by enrolling, registering, or making a qualifying purchase. You may withdraw at any time by: (i) unsubscribing from your account settings, (ii) contacting us at [email protected], or (iii) calling us at Turn5: 1-610-990-4562. Withdrawing may result in the termination of your eligibility for future rewards or offers associated with the Program. Withdrawing does not affect other privacy rights you may exercise under applicable laws.

For Residents Of California And Other States With Similar Privacy Laws Top

Notice at Collection

The Personal Information we collect about you will depend upon how you use our website and interact with us. The below chart describes the categories of Personal Information, as defined under California law, that we may collect about you when you visit our website or interact with us, the Business Purpose for which the data is collected, and how the information may be shared or sold.

Identifiers, such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address or account name (Cal. Civ. Code. §1798.140(v)(1))

Categories of Personal Information as defined in Cal. Civ. Code §1798.80, including name, physical characteristics or description, address, telephone number, driver’s license or state identification card number, education, occupation or field, and gift card information

Characteristics of protected classifications under California Law, including race, ethnicity, or national origin, marital status, veteran or military status, and sex (including gender)

Commercial information, including records of products or services purchased

Internet or other electronic network activity information, including browsing history, search history, and information regarding a consumer’s interaction with an internet website application, or advertisement

Audio, electronic, and other similar information, such as call recordings

Inferences drawn from any of the above information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes

Sensitive Personal Information

Links To Other Sites Top

On our website, we provide links to other sites that we think you will enjoy. These other sites operate independently of Turn5 and have established their own privacy and security policies. We encourage you to review the privacy and security policies of any sites you visit. Once you leave our website or are redirected to a third-party website or application, you are no longer governed by this policy. We are not responsible for the data collection, use practices, policies or cookie use of the third-party sites that you access from our website.

Data Security Top

We are committed to protecting the security of your personal information and maintain reasonable administrative, technical, and physical safeguards designed to help prevent unauthorized access, use, alteration, or disclosure. Access to personal information is limited to affiliates, employees, agents, and service providers who require it to perform their job functions. Despite these measures, no method of transmission over the Internet or method of electronic storage is fully secure, and we cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure, please notify us immediately using the contact information in “How To Contact Us” below.

Data Retention Top

We retain your personal information for as long as necessary to provide our products and services, fulfill the purposes described in this policy, comply with applicable legal, tax, accounting, or regulatory obligations, resolve disputes, and enforce our agreements. When personal information is no longer needed, we will take reasonable steps to delete or de-identify it, except where retention is required by law. Backup or archival copies may persist for an additional period until they are overwritten or restored to active systems.

Privacy Of Children Top

This website is not intended for use by children under the age of 18. No one under age 18 may provide any personal information on the website. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on this website. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information.

Policy Changes Top

We reserve the right to modify this policy at any time. Any updates we may make to our policy will be posted on this page, and we may also provide a notice of any material changes on our website for a reasonable period of time. Whenever we make updates, we will revise the “last revised” date at the top of this policy. Please check back frequently to see any updates or changes to our policy.

How To Contact Us Top

If you have any questions or feedback regarding this privacy policy, we welcome you to contact us at: [email protected]